After billions of views on YouTube, MrBeast is making a crucial change to its content that every YouTuber should take note of

For years, the recipe for YouTube success seemed to be making short, quick videos with lots of clips and action. However, MrBeast, known for his outrageous stunts and expensive giveaways, has turned things around.

Although his videos are typically between 12 and 25 minutes long, he has made a radical change in his content strategy. His latest video is over 40 minutes long, which is much longer than his usual uploads.

MrBeast (via his X account)
MrBeast (via his X account)

Moreover, he focused on telling one detailed story in the current video. This change suggests that viewers are looking for more stories and depth than fast-paced, flashy content.

MrBeast’s game-changing change in its YouTube content strategy

MrBeast in an interview with Lex Fridman
MrBeast in an interview with Lex Fridman podcast

MrBeast, whose YouTube channel has a massive following of 252 million subscribers and over 10 billion views, recently released his longest video ever.

It’s a 40 minute challenge video titled Ages 1-100 Decide who wins $250,000. In this video, each person representing an age from 1 to 100 years stands in the designated spot. If someone crosses the red line, he is out of the game.

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This upload is a big change from his usual content, which is typically less than 25 minutes long and packed with fast-paced challenges and competitions. Jimmy Donaldson, aka MrBeast himself, said: “People want more stories in YouTube content and not just quick ADHD videos.”

Fast-paced and exciting videos can be fun, but today’s audiences want more from their favorite YouTubers. Fans feel closer to the creators who tell stories in their videos. This change is consistent with what we’re seeing on platforms like Netflix, where longer shows are more popular.

Long-form videos are the future of YouTube content

Jimmy Donaldson
Jimmy Donaldson (via his X account)

MrBeast’s change may seem risky, but it could be the start of something new for YouTube creators. When creators focus on telling great stories and building their characters, they can better connect with viewers. This could mean more loyal fans, better engagement, and even more subscribers in the long run.

Take, for example, the success of channels such as Fredrik Knudsen and Night Mind. These channels use detailed stories to break down complicated topics. These longer videos often receive millions of views and spark interesting discussions in the comments.

Some people may worry that longer videos mean fewer people will watch to the end, but the risk for the Greenville resident could turn out well. A good story can keep viewers interested for a long time. Additionally, longer videos give creators more opportunities to place ads, which could mean more money for those who want to try out longer formats.

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The 25-year-old’s change is bold, but it could be a glimpse into the future. As viewers become more discerning, creators who focus on storytelling and building connections may end up with fans who stick around longer and are more engaged. Will other YouTubers do the same? It would be interesting to see!