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Penang Development Authority is stepping up efforts to promote homestays through the ‘Visit My Kampung’ programme, says its chairman

NIBONG TEBAL, April 21 – The Penang Regional Development Authority (Perda) is currently stepping up efforts to promote the ‘Visit My Kampung’ agritourism programme, aiming to position homestays as the destination of choice for tourists.

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Perda chairman Datuk Sheikh Hussein Mydin said that through this program, tourists will have the unique opportunity to immerse themselves in village life, take part in various activities and enjoy traditional dishes that are not readily available in their hometowns.

He emphasized that the program will not only revive the tourism sector but also provide a way for locals to increase their income through the tourism packages and products offered.

“The domestic tourism sector has seen a revival, with Penang emerging as a major destination. As such, homestay operators must take a proactive approach to promoting their offerings.

“To ensure the success of this program, Perda has forged a strategic partnership with the Ministry of Tourism, Arts and Culture (Motac) to showcase Penang not only as a city-centric destination, but also as a place rich in village experiences. ” he said after launching the Visit My Kampung Homestay Sungai Duri @Perda program at the Sungai Duri Village Community Hall here today.

Also present were Perda general manager Mohd Asri Baharum and Penang Motac director Dr. Annuar Mohamed.

Sheikh Hussein emphasized that Perda received support from the Ministry of Rural and Regional Development (KKDW), while emphasizing that the Visit My Kampung program, which was included in Motac’s calendar this year, has been well received and many host families have received countless have received bookings.

Meanwhile, Mohd Asri said the Visit My Kampung program launched in 2022 started with the Pulau Betong Homestay in Balik Pulau, themed #maimakandurian, followed by the Kota Aur Homestay in Kepala Batas, themed #maitengokkampung.

“Visit My Kampung Homestay Sungai Setar @Perda was the third program and various activities are tailored to the unique features of each homestay, and today we are launching our fourth program with the theme #karnivalmaiberaya,” he said.

He added that so far, 10 villages in Penang registered under Motac have implemented this homestay tourism activity, with a total of 106,088 visitors last year.

He said the Visit My Kampung Homestay Sungai Setar @Perda program launched on March 3 had resulted in a significant increase in bookings. The two largest bookings are for an adoption program for university students with 60 participants from universities across the country, scheduled for April 26 to 28.

“Furthermore, we are excited to announce the upcoming Bendang Festival organized by the Malaysian Homestay Association, scheduled for August 2 to 4,” he said, adding that they have received interest from television programs looking to film scenes here.

In the meantime, Annuar said Motac would work with Perda to promote homestays registered under the ministry to boost tourist arrivals.

“We have allocated money to the Industry Development Programme, specifically aimed at homestays. Therefore, we welcome any agency that collaborates with Motac to promote agritourism,” he added. – Bernama